Search engine optimisation or SEO is now one of the major and most used marketing tools. In order to develop an individual space in the modern media, a completely unique and different plan of action would be necessary to head in the race where companies compete by offering similar services. As an initial step to stay in the race, it is necessary to develop a website or page that would offer the readers with maximum relevant information regarding the client and the business. It is important to notice that the information provided and the contents posted in the sites are relevant appealing and more interesting and so a regular monitoring of the site or page design and its content is mandatory. with the growing use of social platforms like Facebook, Twitter, Instagram, Google plus and more now it has become easier to post or share contents or information with optimised keywords, which one of the major technique used by the SEO companies in India to provide professional service. To rank the best in search engine result page by increasing the traffic, it has become a necessity to get into contentious rivalries by making use of cost-effective methods of marketing. Better results in online marketing would be attained by improving standards and by retaining the work quality by means of search engine optimisation and its tactics.
